2005 marks the beginning of a ten-year collaboration with Studio Event, creator and organiser of an innovative trade fair: Benè Wellness expo, at the Vicenza Expo Centre. We worked side by side to organise the whole fair, and I personally curated the architecture section. I experimented with an innovative and effective communication strategy to attract a diverse public. The content was in tune with the target/interests, and it provided information they wouldn’t otherwise seek out on their own. We maintained this approach over the following years, variating the themes.

Here we present a selection.