programme: co-artistic director, displays, furniture design

client: morelato

team: sophia los

city/area: salizzole (VR), italy

status: completed 2007-2016

Our collaboration with Morelato cabinetmakers began in 2007, and, for about a decade, I helped the company in all their activities and initiatives: from marketing consulting and the artistic direction of their catalogues, to planning the displays of their merchandise at various national and international fairs, planning showroom out-fittings, displays for the MAAM museum. Moreover, I also designed some furniture pieces, like the “Maschera” system and the four poster bed “Nomade”, still produced today. 

The company combines its production with a rich cultural activity partnering with the Triennale Milano. Every year Morelato launches a design competition and other initiatives through the Aldo Morelato Foundation, based in Villa Dionisi, home to MAAM – Museum of Applied Arts and Contemporary Furniture.

I invited them to create a suite for the Benè fair, introducing the “Nomade” bed. The bookshelf “Maschera” resulted from our collaboration during the 2007 Luxury Expo in Verona.

The MAAM catalogue design and the logos restyling are the work of my brother Pietro Los whom I involved in 2010.

Damir Jellici curated the catalogues featuring photography by Alberto Sinigaglia and subsequently by Emozioni studio.

https://www.morelato.it/ita/list/cataloghi

http://fondazionealdomorelato.org/pages/73